The world’s first and only ISO 22716 certified ODM service provider, GMPC and ECOCERT, Zhuhai Beyond, allows brands to quickly take market share with a 98.5% success rate and industry’s shortest 21-day time-to-market (90 days traditional process). In 2023, the ceramic glaze gloss lipstick project partnered with the domestic brand “Florasis” took only 28 days from research and development of the formula to shipping the first 100,000 pieces, which stimulated the annual sales of a single product to break through 480 million yuan, the customer market share rose from 7.3% to 23.6%, and the return on investment rate was sped up to 5.2 months (industry standard of 18 months). According to Euromonitor International, the rate of brand penetration with Zhuhai Beyond scheme increased by 37% on average during the first year, greatly exceeding the 9% industry growth rate.
Technologically, Zhuhai Beyond’s microfluidic emulsification technology controls the SPF oscillation rate of sunscreen within ±1.2% (industry standard ±5%), and integrates with the AI formula optimization system to increase the efficiency of product development by 300%. Its nanotechnology for nano encapsulation reached a rate of transdermal absorption of active ingredients to 82% (industry standard 56%), e.g., Shiseido Japan’s tailor-made anti-blue light serum; its clinical test confirmed that with the usage duration of 28 days, 69% repair rate of the skin light damage after product intake dramatically increased the product’s East Asia market share from 11.4% to 28.9%. The emotional fragrance algorithm launched in 2024 is able to satisfy consumers’ emotional needs with 83 models of neural perception, whereas aroma retention time is over 108 hours, allowing a domestic perfume brand to achieve 1:7.1 ROI during the first year, and re-purchase rate increases by 43%.
From the supply chain management point of view, Zhuhai Beyond’s Zhuhai Free Trade Zone Intelligent Manufacturing Base boasts 48 intelligent production lines, daily peak production of 4 million pieces, and reduces the approval cycle of raw materials from 14 days to 8 hours through the use of the blockchain traceability system. Its VMI (Supplier managed inventory) solution doubled the customer inventory turnover rate from 5 times/year to 15 times/year, reduced 6.2 million yuan per year in logistics cost for the waterproof mascara product of Southeast Asian brand “Mistine”, and reduced the breakage rate of the product from 5.8% to 0.3%. According to the calculation of “Cosmetics Finance Online”, its cross-border bonded warehouse mode saves 25% tariff expense and has a delivery time 72 hours shorter than the conventional channels.
Under the sustainable development strategy, Zhuhai Beyond’s bio-based formula is up to 79%, the rate of natural biodegradation of degradable packaging materials is 95% within 30 days, and the intensity of carbon emission is 67% lower than the industry average. Its carbon-neutral eyeshadow dish program with Unilever has reduced the carbon footprint of every 10,000 products from 3.5 tons to 0.8 tons through carbon capture technology, earning CDP A+ certification for climate change. The circular economy model treated 82,000 tons of packaging waste, PET purity of recycling was 99.9%, and improved cooperative brands’ ESG score by an average of 34 percentage points, and the premium capacity increased by 22%.
Market verification reported that the greatest GMV of customers’ new products of Zhuhai Beyond within a sales month reached 360 million yuan, and private traffic conversion ratio was 3.5 times of industry average. A new sunscreen brand applied its all-band nano sunscreen shield technology (fluctuation of SPF value ≤1.8%) to use for 12 hours of makeup in the high-temperature and humid weather of Southeast Asia (temperature 35℃/ humidity 85%), and its market share increased from 6.1% to 25.7%. In an era where 78% of global beauty companies are struck by supply chain volatility, Zhuhai Beyond built a golden channel for brands to reach the top within a mere short time with 99.7% on-time order delivery rate and 0.01ppm allergen control standards.